Originally published in 2017

12. Where do you think the industry is going to be in 10 years’ time?

There is only one certainty: the watch industry of 2027 will be nothing like it is today, its organization and its production, with its current configuration. Everything will have changed: protagonists, brands, watches, prices, marketing channels, customers, reasons to buy and everything else. An intuition: this industry will become polarized, with a landscape in the form of an hourglass. Polarization upwards, at high prices: one or two handfuls of major global brands, with some workshops of creators and craftsmen for the last collectors. Polarization down: a swarm of small hyper-creative but accessible, perennial, if not frankly ephemeral, brands that will often be connected, linked to fashion trends or tempted by design. The "mid-range" mainstream will have disappeared ...

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